In the ever-evolving landscape of India’s two-wheeler market, TVS Motor Company has once again proven its mettle with the launch of the highly anticipated Apache RTR 310.
This naked sports motorcycle, unveiled in September 2023, has been making waves in the industry, challenging established players and redefining expectations in the 300cc segment.
As we move through 2024, let’s take a comprehensive look at what makes the Apache RTR 310 a game-changer and how it’s performing in the market.
The Apache RTR 310 is a visual treat, embodying TVS’s racing DNA with its aggressive and muscular design. The motorcycle features:
- A distinctive LED headlamp with DRLs that give it a menacing front fascia
- Sharp tank extensions and a sculpted fuel tank that exude sportiness
- A sleek tail section with an LED taillight
- Exposed trellis frame painted in TVS Racing Red
- Dual-tone color schemes that accentuate its sporty character
Available in two striking colors – Arsenal Black and Fury Yellow – the RTR 310 ensures it stands out in a crowd.
The attention to detail is evident in elements like the gold-finished front forks and the meticulously designed alloy wheels.
At the core of the Apache RTR 310 lies a 312.12cc, single-cylinder, liquid-cooled engine that has been finely tuned to deliver exhilarating performance. Key specifications include:
- Maximum power output: 35.6 PS at 9,700 rpm
- Peak torque: 28.7 Nm at 6,650 rpm
- 6-speed gearbox with slipper clutch
The engine, while shared with its fully-faired sibling, the RR 310, has been retuned for the naked sports character of the RTR 310.
Riders have reported a more responsive throttle and improved low-end torque, making it ideal for both city traffic and highway cruising.
TVS has loaded the Apache RTR 310 with a plethora of features, many of which are segment-first:
- 5-inch TFT display: A vibrant, color screen that offers excellent visibility in all lighting conditions. It’s Bluetooth-enabled and pairs with the TVS SmartXonnect app for additional functionalities.
- Ride Modes: Four distinct modes – Urban, Rain, Sport, and Track – that alter the power delivery and ABS intervention to suit different riding conditions.
- Dynamic Stability Control: A 6-axis IMU-based system that includes features like:
- Cornering ABS
- Traction Control
- Wheelie Control
- Slide Control
- Adjustable Suspension: Fully adjustable KYB front forks and a preload-adjustable rear monoshock allow riders to fine-tune the setup according to their preferences.
- Climatic Seat: An industry-first feature that offers heating and cooling functions for the rider’s seat, enhancing comfort in various weather conditions.
- Cruise Control: A boon for long-distance touring, allowing riders to maintain a steady speed without constant throttle input.
- Quickshifter: Available as an optional extra, it enables clutchless up and down shifts for a more engaging riding experience.
These features not only enhance the riding experience but also position the Apache RTR 310 as one of the most technologically advanced motorcycles in its segment.
The Apache RTR 310 shines in the handling department, thanks to its:
- Lightweight trellis frame
- Optimized weight distribution
- High-performance Michelin Road 5 tires
Riders and reviewers alike have praised the motorcycle’s agility in urban environments and its stability at high speeds.
The upright riding position, coupled with well-placed footpegs and a wide handlebar, offers a comfortable yet commanding riding posture.
Since its launch, the Apache RTR 310 has been received enthusiastically by both critics and consumers.
In the first quarter of 2024, TVS reported a significant uptick in sales figures for the 300cc+ segment, largely attributed to the RTR 310’s success.
Key market insights include:
- Over 10,000 units sold within the first six months of launch
- Positive feedback from owners regarding fuel efficiency, with an average of 32-35 kmpl reported in real-world conditions
- High demand in metro cities, particularly among young professionals and motorcycle enthusiasts
- Growing interest in tier-2 and tier-3 cities, indicating the motorcycle’s appeal beyond urban centers
TVS has adopted a competitive pricing strategy for the Apache RTR 310:
- Base variant: ₹2.43 lakh (ex-showroom)
- Fully-loaded variant with all optional features: ₹2.72 lakh (ex-showroom)
This pricing positions the RTR 310 competitively against rivals like the KTM 390 Duke and the BMW G 310 R.
TVS also offers a unique “Built to Order” (BTO) platform, allowing customers to customize their motorcycles with various performance kits and accessories.
While the Apache RTR 310 has received widespread acclaim, it hasn’t been without its share of criticisms:
- Engine refinement: Some riders have reported vibrations at certain RPM ranges, particularly between 5000-7000 rpm.
- Complex electronics: The abundance of features and riding modes has been overwhelming for some users, with a steep learning curve reported.
- Service network: While TVS has a widespread service network, some owners in remote areas have expressed concerns about the availability of specialized service for the high-tech components.
- Initial quality issues: A small number of early production units faced minor quality control issues, which TVS promptly addressed through recalls and service campaigns.
Looking ahead, industry insiders suggest that TVS has big plans for the Apache RTR 310 platform:
- Adventure variant: Rumors suggest that TVS is developing an adventure-touring version of the RTR 310, aimed at the growing ADV market in India.
- Performance upgrades: TVS Racing, the company’s motorsport division, is said to be working on performance kits that could boost the power output to over 40 PS.
- Electric concept: With the automotive industry moving towards electrification, TVS is reportedly exploring an electric variant based on the RTR 310 platform for future release.
- Export markets: The company has plans to introduce the Apache RTR 310 in several international markets, particularly in Southeast Asia and Latin America.
The Apache RTR 310 enters a highly competitive segment, going up against established players. Here’s how it stacks up:
- KTM 390 Duke: The KTM offers more power but at a higher price point. The Apache counters with more features and arguably better build quality.
- BMW G 310 R: Shares the same engine architecture but the Apache offers more features and better value for money.
- Kawasaki Z300: The Kawasaki has a smoother parallel-twin engine but lacks the advanced electronics of the Apache.
- Honda CB300R: The Honda is lighter and more nimble, but the Apache offers more power and features.
The launch of the Apache RTR 310 has had several ripple effects on the Indian motorcycle market:
- Raising the bar for features: Competitors are now under pressure to offer more advanced features in their 300cc offerings.
- Pricing strategy: The competitive pricing of the RTR 310 has forced other manufacturers to reconsider their pricing strategies in this segment.
- Made-in-India engineering: The RTR 310 showcases the capabilities of Indian R&D and manufacturing, potentially leading to more India-developed motorcycles in the future.
- Segment expansion: The success of the RTR 310 has reignited interest in the 300cc segment, which had been overshadowed by the 400cc class in recent years.
TVS Apache RTR 310 : A New Benchmark in the 300cc Segment
The TVS Apache RTR 310 represents a significant milestone for the Indian motorcycle industry.
It demonstrates that domestic manufacturers can produce world-class motorcycles that compete with and even surpass international offerings in terms of technology, performance, and value for money.
As TVS continues to refine and evolve the Apache RTR 310 platform, it’s clear that this motorcycle will play a crucial role in shaping the future of the Indian two-wheeler market.
Whether you’re a daily commuter looking for a premium upgrade, a weekend enthusiast seeking thrills, or a tech-savvy rider wanting the latest features, the Apache RTR 310 offers something for everyone.
In the ever-competitive world of motorcycling, the Apache RTR 310 stands as a testament to TVS’s commitment to innovation and their understanding of the evolving needs of the Indian rider.
As we move further into 2024 and beyond, it will be exciting to see how this remarkable machine continues to influence and inspire the industry.